Category: SME

Written by Simon Sole

Checklist for entrepreneurs seeking funding.

Pre-Amble Hopefully these questions make meetings between entrepreneurs and investors more efficient. According to ‘Crossing the The Chasm Marketing and Selling High Tech by Geoffrey Moore startups have to cross three ‘Chasms”.  The questions are grouped by Chasm. Definitions Chasm One: Idea to Prototype. This covers those who have an idea or maybe lots of ideas. These ideas […]

Written by Simon Sole

The End of Experts?

Knowledge is changing. Facts, even obscure facts are readily available, so expertise, based on factual knowledge has diminishing value. Expertise, based on understanding, is more robust since it allows The Expert to interrogate and then structure mountains of easily available facts intelligently, but that expertise is based on a style of thought. What is also […]